• NCW Editor

Most Sustainable and Socially Responsible Companies of 2018

Most Sustainable - FLOW Alkaline Spring Water

Flow Alkaline Spring Water was born out of a purpose and mission. Founder Nicholas Reichenbach developed the idea of a mindful hydration company four years ago, while attending a notorious desert festival and seeing the mound of plastic bottles remaining at the close. Today, his idea has turned into a certified B Corp company that addresses sustainability and carbon footprint at ever level of their operation.

Mother nature is the source of their renewable product, from the water to the pack. The water is sourced in a family-run farm in Ontario, Canada, and contains no additives or chemical processing. The pack is a 100% Tetra Pak® paper carton from FSC responsibly managed forests, made from 70% renewable resources – and it even has a plant-based cap, made from sugarcane. All of the cartons are packed on site, then transported using only two trucks in the process, reducing fuel consumption, energy use,and help emit lowest CO2 footprint possible. After consumption, the packs are collected and sorted at a paper mill to be given new life. Check out the story of this incredible beverage company here

Why We Love It: Plastic is one of the planet's biggest enemies today. It is infecting our our homes, our land, our shores, and living beings with it. One of the biggest culprits is plastic bottles and according to Forbes, there are 1 million plastic bottles sold per minute across the planet. Nicholas and his wife have a mission bigger than acquiring a nice retirement, it is to change the way we consume and protect our planet. When you drink Flow you aren’t just replenishing your body - you’re supporting a movement to be a positive force in the world. 

Most Sustainable - Jackson Reece

Jackson Reece produces baby products, such as wipes and personal care for babies, that are made from the highest quality natural ingredients.  They use only plant or vegetable extracts that are gentle on the skin and kind to the environment.  When it comes to their manufacturing processes they consider the impact of our products on the environment, which is why their baby wipes use a 100% biodegradable and compostable cloth made from wood pulp.  The wood they use to make the wipes comes from parts of trees that are unusable by industries that harvest them for building lumber or furniture, and would otherwise go to waste.  Because they cloth comes from trees that are grown naturally in the forest, the cloth does not contain any of the harsh chemicals used to grow farmed crops such as cotton and bamboo.

They use minimal packaging materials, and those that they do use are recyclable so the end-user creates little to no waste when they are finished using our products.  Jackson Reece does not compromise on the quality of its products or its responsibility to the environment in order to save costs.  Check them out at

Why We Love It: Can you imagine that Jackson Reece has been around for 15 years and we are still seeing a lot of their competitors resort to cheap materials, like polyestor, which can take up to 500 years to breakdown in landfills? It's shocking. Thankfully, we have Jackson Reece that is continuing to expand their product line always with the planet and our children in mind. Kinder by Nature is their motto, it is one in which we should all adopt. Make our future generations proud and support Jackson Reece.

Most Socially Responsible - The Humble Co (Humble Smile Foundation)

The first text you will read when you visit The Humble Co's website is "There is no Planet B." Would you even think for a second that you just landed on the site of a company dedicated to progressive and sustainable oral care? Making humanity-friendly as well as environment-friendly products that are socially responsible is part of the Humble DNA. Their line includes a bamboo toothbrush, biodegradable chewing gum, bamboo tongue cleaner, and all natural toothpaste. But founder, Swedish dentist Noel Abdayem, did not want his mission to end at the consumer level, he wanted to educate and provide for those that could not afford or have access to his products.

That is how the Humble Smile Foundation was born. The vision of the foundation is to help prevent suffering caused by oral disease. They do this by promoting effective oral health initiatives anywhere in the world where unmet need are great. Humble has used their profits to fund 30 Humble Smile Foundation projects from Cambodia to Nicaragua, helping over 150,000 children in different countries. In the poorest of countries oral disease can run high from malnutrition, supplying them with education and the tools to prevent disease is a very noble cause. Check out Humble and support their vision here

Why We Love It: There are so many layers to Humble Co that we love. Firstly, their brand image delightfully matches their product's worth. We want a modern feel to our bamboo brushes and natural toothpaste. Secondly, they are eliminating one of the biggest disrupter's to our planet's ecosystem - plastic. Lastly, and most importantly, they are using their knowledge, income, and reach to shape the lives of those who are most vulnerable to oral disease. That is why we awarded them the Most Socially Responsible.

Most Socially Responsible - Aura Cacia Positive Change Project

If you haven't been introduced to Aura Cacia before, they are leaders in the aromatherapy industry. Their essential oils, skin care oils and more are made from simple and pure botanical ingredients to unlock nature’s ability to improve our well-being. While we improve our well-being with their great products, they devote more time to improving the well-being of women and girls across the United States through their Positive Change Project.

The Aura Cacia Positive Change Project is an annual grant program that supports organizations helping women and girls transform their lives in the face of overwhelming difficulties. Their goal with the grants is to support organizations that partner with women and girls who are actively working to positively transform their lives and projects that focus on equipping women and girls with the resources to further their commitment to live more purposeful lives. For example, the Women's Bean Project, a business that packages and sells bean soup mixes, baking mixes and other dry food products to stores across the U.S. But tucked inside this business is a human services organization designed to provide a safe and accepting work environment where impoverished women can learn the skills required for gainful employment. Most of the women are convicted felons, recovering addicts, victims of domestic violence. All of these women transform their lives in such a short time and end up feeling empowered and transferring their skills to better careers.

Since 2016, the Aura Cacia Positive Change Project has provided more than half million dollars in grants to organizations across the U.S. Funds have supported women with more than 18,000 nights of safe housing, delivered more than 400 employment counseling sessions and facilitated regular trauma-informed counseling sessions for over 60 women. Check out the Positive Change Project here and see what organizations they have supported over the years

Why We Love It: Since 2016 the Positive Change Project has provided more than $500k in grants to organizations that extend their arms to those that are struggling to find consistency, help, and purpose in their lives given their history or living status. This is outstanding. Too often we forget to connect with our community and focus on how we can raise up any person, regardless of their history, struggling to find their footing and break barriers preventing their commitment to positive change. We are glad that empathy and a sense of community is still alive within Aura Cacia and the organizations they support. We need more efforts like Aura Cacia.